We were so close.
Lionsgate and the San Diego Comic-Con are together launching a digital channel, a subscription video-on-demand service later this year. It will contain new short-form videos created for subscribers as well as films and TB shows from Lionsgate and others, targeted to wards the Comic-Con demographic, and archive video from 45 years of shows.
Remember that disclaimer when entering that people were allowed to video you? Well, here’s where that pays off!
As part of this the Comic-Con International Independent Film Festival will now be treated as an all-round-the-year online event as well.
Check out the new website here to register your interest and the PR below..
Names anyone? SDCCTV?
“We’re thrilled that the biggest pop culture event of the year will become a year-round digital channel for Comic-Con fans and audiences around the world,” said Lionsgate President of Worldwide Television & Digital Distribution Jim Packer. “The fan base for the kind of films and television series showcased at Comic-Con has grown exponentially, and a subscription video-on-demand service is the ideal platform to capture the magic and excitement of the Comic-Con experience year-round as well as the perfect vehicle for Comic-Con fans to discover new content.”
Reflecting the tremendous interest in the diverse roster of comics, films and television series showcased at Comic-Con International each year, the two companies plan to roll out the new service beginning with the U.S. later this year.
“From the beginning of our discussions, nearly two years ago, we have been extremely impressed with Lionsgate’s embracing and understanding of fan culture,” said Comic-Con’s Director of Marketing and Public Relations David Glanzer. “Working with our Lionsgate partners has been an exciting exercise in finding great ways to expand our horizons to deliver the unique magic of Comic-Con and the celebration of comics and popular art to our fans 24 hours a day, 365 days a year and around the world.”
“As a next generation studio, Lionsgate has grown up with Comic-Con, and their fans are our audiences,” said Lionsgate President of Interactive Ventures & Games Peter Levin. “We’re excited by the opportunity to expand and enrich the world of Comic-Con for existing fans and extend it to a whole new global audience with a channel distinguished by its imaginative curation, depth and diversity of content and fierce loyalty to the Comic-Con brand.”