Mattel Announces ‘Masters of the Universe’ SDCC Costume Contest

He-Fans & She-Ravers,If you’ve been to SDCC, then you know one of the best things about it is checking out everyone in their most outrageous cosplay. For fans attending in 2012, show up in a MOTU costume and your hard work could be rewarded with a complimentary 2013 Club Eternia® subscription!

MOTU 30TH Anniversary Costume Contest Details

  • Arrive at the Mattel booth at 2pm on Friday, July 13th wearing your best Masters of the Universe® themed costume
  • Come dressed as any MOTU character from any line or series, or create an entirely new character
  • Bonus points for coming as one of the new 30th Anniversary characters!
  • Costumes will be judged on originality, creativity, aesthetic, functionality, and craftsmanship
  • The panel of judges includes a cross-functional group of Mattel employees from the MOTUC brand (marketing, design, packaging, etc.)
  • A single winner will be chosen entirely at the judges’ discretion
  • The winner will receive a complimentary subscription to Masters of the Universe® 2013 Club Eternia® (subscription value approximately $500), with shipping picked up by Mattel
  • The winner will also be featured on
  • You must be present to win and a signed release form will be required

So what are you waiting for? Get working on that costume now and show us why you should win a subscription to 2013 Club Eternia®, The Most Powerful Club in the Universe!™


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